Smart Segments now provides improved accuracy for VIN-based targeting by returning only the primary owner for each vehicle. This ensures that dealers’ segments align with expectations and counts match the number of VINs uploaded.

How it works:

• Dealers can input VINs into a Smart Segment filter.

• The system identifies all customer profiles linked to each VIN.

• Only the primary owner, the customer who most recently brought the vehicle in for service, is included in the segment. 

For example, Person A purchased the vehicle last year, but Person B brought the vehicle in for service last month. The primary owner is Person B.

• Other associated profiles (e.g., spouses, parent/child) are excluded.

Benefits for dealers:

• Accurate segment counts: Each VIN now corresponds to a single customer, ensuring segment counts match the number of VINs uploaded.

• Targeted campaigns: Marketing campaigns sent to VIN-based segments will reach only the primary owner, improving messaging relevance and avoiding duplicates.

• Consistent behavior: Segments now behave predictably, reducing confusion and enabling better campaign ROI.