When multiple customers belong to the same household, one member might receive an offer while another completes a purchase or takes action related to that offer.
Drive AI now links household activities, showing all related offers, engagements, and purchases together. Dealers get a complete view of customer interactions at both the individual and household level.
Example Scenario
Situation:A household includes two members, Customer A and Customer B.
Customer A receives an offer for a 2025 Toyota RAV4, and Customer B buys the vehicle on April 23, 2025.
What the dealer sees now:
All household activity, from the offer sent to Customer A to the purchase by Customer B, is displayed on both customers’ activity pages. Dealers can easily track engagement and conversions across the household.
What’s New
Household Icon: Now visible on the Activity Side Panel to indicate linked household activity.
Clickable Purchase Activity: Purchases are now clickable and lead directly to the customer’s full activity page.
Household Activity Toggle: On the full activity page, dealers can toggle between viewing only the customer’s activities or all household activities, including offers, engagements, and purchases.
Display Details
1. Activity Side Panel (Customer Profile Page – Right Side):
Provides a quick overview of the customer’s activities.
Household icon indicates linked household activity.
Purchases are clickable to access the full activity page.
Designed for fast, at-a-glance insights.
2. Full Activity Page:
Displays a complete view of all activities for the customer.
Household Activity Toggle:
On: See all activities for the household, including offers, engagements, and purchases.
Off: View only the individual customer’s activities.
Ideal for a deeper analysis of customer and household behavior.
Why It Matters
This enhancement helps dealers:
See household buying behavior clearly.
Understand how offers lead to purchases across household members.
Make more informed decisions about campaigns, follow-ups, and customer engagement.